In recent times, a majority of B2B companies are adopting account based marketing to improve their overall marketing. Account based marketing is a perfect solution for entrepreneurs who want to generate quality leads and boost their long-term revenue. Before we discuss the importance of account based marketing, let’s have a quick look at the meaning Read more about Account Based Marketing (ABM)[…]
We first need to understand that every customer has a pain or need and that’s the reason he is looking for a product, service or a solution. In a B2B environment, a buyer essentially will go through various online and offline resources to find out which product or service would best suit him. According to Read more about B2B Customer Journey[…]
What are the benefits of digital marketing? Do all businesses need digital marketing? Let’s first try to understand the concept of Digital Marketing. According to Financial Times, digital marketing is ” The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital Read more about Digital Marketing[…]
What is Search Engine Optimization or SEO? Wikipedia says “Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), Read more about Search Engine Optimization[…]