Social media marketing is a powerful tool for small businesses. With the right social media channels and marketing strategies, you can have an impact on your niche market without spending a fortune on advertising. The first step to using social media in your small business is planning. Once you’ve figured out what your goals are, Read more about 10 Tips for a Powerful Social Media Marketing Strategy for 2023[…]
Off-page SEO refers to the techniques and strategies used to improve a website’s visibility and ranking on search engines through activities that occur outside of the website itself. This can include link building, social media marketing, and content marketing, among others. While on-page SEO focuses on optimizing a website’s content and structure for search engines, Read more about How to Improve a Website’s Visibility by Using Off-page SEO[…]
Semantic search is a type of search that focuses on the meaning of words and the context in which they are used. It aims to understand the intent behind a user’s search query and provide more relevant and accurate results. This differs from traditional search algorithms, which rely solely on keywords and their frequency within Read more about What is Semantic Search and how does it Benefit SEO?[…]
With more than 3 million mobile applications in major apps stores, getting your app found is perhaps the greatest problem facing mobile app publishers today. How would you stand out in an already overcrowded field of competitors? Also, maybe more importantly, how would you get your application to rank high in an App Store search, Read more about App Store Optimization (ASO)[…]
With the advent of online marketing, it seems like traditional marketing does not even exist. If you have a useful and effective brand, chances are you are already using online marketing to promote your product and spread brand awareness. Fortunately, online marketing has a plethora of marketing opportunities for all types of businesses out there. Read more about Advantages and Disadvantages of a Few Online Marketing Tactics[…]
The use of voice search is on the rise today. Customers find voice searches easier than typing complicated terms and phrases in the search bar. If research is to be believed, then half of all the Google searches will be made through voice search in 2020. The massive adoption of voice search is also expected Read more about The Importance of Voice Search in Digital Marketing[…]
Gone are the days when marketing was limited to advertising. Today, marketing success is based on multiple factors such as branding strategy, informative and quality content that draws the attention of your target audience, behavioral economics, and so on. Marketing never fails to adapt to the latest technology. Today, visual content is becoming more powerful Read more about Impact of Machine Learning on Marketing[…]
When small companies commence their startup, their strategies are mainly focused on drawing the interest of customers towards their brand. They often depend on conventional ways of promoting their products (in the form of prints, coupons, billboards, etc.,) in a hope that their specific brand will reach out to the target audience. I don’t think Read more about Usefulness of Digital Marketing for SMEs and MSMEs[…]
Artificial Intelligence or AI has positively influenced different aspects of life. Be it the chatbot mechanism that bridges the gap between customers and manufacturers or smart applications that offers customized user experience, AI has taken technology to a whole new level. Artificial Intelligence involves customized machines that perform most of the human-based tasks in an Read more about How AI Can Help Lead Generation[…]
With each passing day, social media platforms are getting more popular. Facebook alone has billions of active user accounts. As social media networking sites are used by millions of people worldwide, they have become the best marketing platforms for businesses. Social media marketing is considered the most important part of the overall marketing strategy for Read more about Top Social Media Trends to Lookout for in 2020[…]