How to Improve a Website’s Visibility by Using Off-page SEO

Posted on January 11, 2023September 5, 2023 by Digilense DM

Off-page SEO refers to the techniques and strategies used to improve a website’s visibility and ranking on search engines through activities that occur outside of the website itself. This can include link building, social media marketing, and content marketing, among others. While on-page SEO focuses on optimizing a website’s content and structure for search engines, Read more about How to Improve a Website’s Visibility by Using Off-page SEO[…]

What is Semantic Search and how does it Benefit SEO?

Posted on January 10, 2023September 7, 2023 by Digilense DM

Semantic search is a type of search that focuses on the meaning of words and the context in which they are used. It aims to understand the intent behind a user’s search query and provide more relevant and accurate results. This differs from traditional search algorithms, which rely solely on keywords and their frequency within Read more about What is Semantic Search and how does it Benefit SEO?[…]

App Store Optimization (ASO)

Posted on November 10, 2022September 5, 2023 by Digilense DM

With more than 3 million mobile applications in major apps stores, getting your app found is perhaps the greatest problem facing mobile app publishers today. How would you stand out in an already overcrowded field of competitors? Also, maybe more importantly, how would you get your application to rank high in an App Store search, Read more about App Store Optimization (ASO)[…]

Advantages and Disadvantages of a Few Online Marketing Tactics

Posted on October 8, 2022September 7, 2023 by Digilense DM

With the advent of online marketing, it seems like traditional marketing does not even exist. If you have a useful and effective brand, chances are you are already using online marketing to promote your product and spread brand awareness. Fortunately, online marketing has a plethora of marketing opportunities for all types of businesses out there. Read more about Advantages and Disadvantages of a Few Online Marketing Tactics[…]

The Importance of Voice Search in Digital Marketing

Posted on September 20, 2022September 7, 2023 by Digilense DM

The use of voice search is on the rise today. Customers find voice searches easier than typing complicated terms and phrases in the search bar. If research is to be believed, then half of all the Google searches will be made through voice search in 2020. The massive adoption of voice search is also expected Read more about The Importance of Voice Search in Digital Marketing[…]

Impact of Machine Learning on Marketing

Posted on July 8, 2021September 7, 2023 by Digilense DM

Gone are the days when marketing was limited to advertising. Today, marketing success is based on multiple factors such as branding strategy, informative and quality content that draws the attention of your target audience, behavioral economics, and so on. Marketing never fails to adapt to the latest technology. Today, visual content is becoming more powerful Read more about Impact of Machine Learning on Marketing[…]

Usefulness of Digital Marketing for SMEs and MSMEs

Posted on April 20, 2021August 4, 2023 by Digilense DM

When small companies commence their startup, their strategies are mainly focused on drawing the interest of customers towards their brand. They often depend on conventional ways of promoting their products (in the form of prints, coupons, billboards, etc.,) in a hope that their specific brand will reach out to the target audience. I don’t think Read more about Usefulness of Digital Marketing for SMEs and MSMEs[…]

How AI Can Help Lead Generation

Posted on February 11, 2021September 7, 2023 by Digilense DM

Artificial Intelligence or AI has positively influenced different aspects of life. Be it the chatbot mechanism that bridges the gap between customers and manufacturers or smart applications that offers customized user experience, AI has taken technology to a whole new level. Artificial Intelligence involves customized machines that perform most of the human-based tasks in an Read more about How AI Can Help Lead Generation[…]

Top Social Media Trends to Lookout for in 2020

Posted on January 5, 2020May 22, 2023 by Digilense DM

With each passing day, social media platforms are getting more popular. Facebook alone has billions of active user accounts. As social media networking sites are used by millions of people worldwide, they have become the best marketing platforms for businesses. Social media marketing is considered the most important part of the overall marketing strategy for Read more about Top Social Media Trends to Lookout for in 2020[…]

Account Based Marketing (ABM)

Posted on August 28, 2019July 10, 2023 by Digilense DM

In recent times, a majority of B2B companies are adopting account based marketing to improve their overall marketing. Account based marketing is a perfect solution for entrepreneurs who want to generate quality leads and boost their long-term revenue. Before we discuss the importance of account based marketing, let’s have a quick look at the meaning Read more about Account Based Marketing (ABM)[…]